Operators are about to stop assigning any new sender id / templates to entity that have not registered on the DLT platform. We urge you to get your entity registered as soon as possible to avoid disruption in services.

PFB an excerpt from the circular, we are intimated that now TRAI has issued a direction dated 20 Jan 2020 advising all telecom operators to take actions including the following:

Stop assigning any new SMS and voice headers without registration in the new system Disallow entities to send any commercial communication till they register themselves with TSP Disallow all Entities from sending any service and transactional messages till they register content template against specific registered header with TSP.

Seek list of existing subscriber’s consent from entities intending to send commercial communication To ensure continuity of traffic, we would request you to register on below links. We are also sharing a sample document for sender id registration which is attached to this email.

https://smartping.live/entity/reg-as (Videocon DLT URL)
https://www.airtel.in/business/commercial-communication (Airtel DLT URL)
https://telemarketer.tatateleservices.com:8082/ (Tata DLT URL)
https://trueconnect.jio.com/ (Reliance JIO DLT URL)
https://www.vilpower.in/signup/ (Vodafone DLT URL)
https://www.ucc-bsnl.co.in/ (BSNL DLT URL)

Any delay or failure will compel us to take action as suggested by TRAI in this regard. we therefore request an urgent action on the above. Please ignore this communication if you have already registered.

GS Server Telemarketer Code : 1002407114627154
RS Server Telemarketer Code : 1002786139254391
Sender Server Telemarketer Code : 140200000149

Entity has to pay INR 5,900/- (inclusive of taxes) as registration fees (Non-refundable) individually for all the operators.

Service Fee (INR 1180/-)
In case a Telemarketer or an entity wishes to register through Xell India, then he would need to pay a service fee of INR 1180/-.
This fee is non-refundable. An acceptable mode of payment would include Cheque/DD.

The on-boarding process begins with Entity/Enterprise registration moving on to Header (Sender ID) registration and Template Registration. We will keep you posted in phase wise manner